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Case Study

Amazon EU/UK marketplace protection at scale.

How VantageBP's Marketplace Protection Technology closed tens of thousands of infringing listings and reined in hundreds of unauthorized resellers across Amazon's European marketplaces.

19,000+infringing listings at scan
803unauthorized resellers
61%infringements removed in 90 days
96%of actioned listings closed

About the client

International technology company

Using VantageBP's Marketplace Protection Technology, an international technology company with over 19,000 infringing product listings and 803 unauthorized resellers saw a closure of those initial discovered infringements by 61% in the first 90 days, along with the successful closure of 96% of all listings taken action upon during that time period. Here's how we did it:

  • First scan results: 19,819 listings
  • Total closed listings: 12,035
  • Infringement removed: 61%

Closed listings removed by platform location

  • Amazon DE — 3,830 removed listings
  • Amazon FR — 2,594 removed listings
  • Amazon UK — 2,948 removed listings
Closed listings removed by platform location

About the client

Multinational mobile-computing accessory company

Using VantageBP's Marketplace Protection Technology, a multinational mobile computing accessory company with over 13,000 infringing product listings and 513 unauthorized resellers saw a closure of those initial discovered infringements by 62% in the first 90 days, along with the successful closure of 97% of all listings taken action upon during that time period. Here's how we did it:

  • First scan results: 13,811 listings
  • Total closed listings: 8,608
  • Infringement removed: 62%

Closed listings removed by platform location

  • Amazon DE — 1,751 removed listings
  • Amazon ES — 2,468 removed listings
  • Amazon FR — 2,863 removed listings
  • Amazon UK — 1,526 removed listings
Closed listings removed by platform location

Simple workflow dashboards

Monitoring + tracking + enforcement

Listings and resellers are processed through VantageBP's unique workflow engine and statuses can be tracked on The Overview in real-time. Reseller supplier invoices can be viewed on the dashboard, dedicated enforcement managers are assigned to every account, and reporting can be requested as needed.

VantageBP workflow dashboard

Enforcement capabilities

What we act on

Intellectual property infringements

Violations based on the intellectual property rights the brand has, which can include trademark, copyright, patent and counterfeit violations.

Seller policy violations

Violations based on the restrictions and policies of the marketplace, which can include unauthorized ASIN complaints, materially different complaints, and unverified listing complaints.

Reach out today to learn more

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