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MAP Monitoring & Enforcement

Stop the race to the bottom with MAP monitoring across the sites of your choice, built for ecommerce channels.

Automations scale the identification of MAP violations across your priority online retailers, sending out violation notices for you — so your pricing holds without your sales or ecommerce teams touching the dashboard. A fully managed service with a dedicated account manager: all violations and notices are tracked in a single location for easy reference. Customizable to your specific policy and enforcement needs. As with Brand Protection, our MAP service was developed to remove the workload from your team.

15M+infringing listings removed
120+global marketplaces monitored
70–90%closed listing rate
100K+resellers identified

The problem

Without MAP enforcement, brands face:

Margin erosion

Rogue sellers undercut your advertised price and drag the whole channel down with them.

Channel conflict

Authorized partners walk away when they can't compete with violators.

Manual tracking

Spreadsheets can't keep up with prices that shift constantly across dozens of sellers.

Our proactive approach

Catch violations early. Enforce with evidence.

Online sellers move fast, and so do price violations. VantageBP monitors advertised prices across online sellers, separates authorized from unauthorized sellers, and turns each violation into a prioritized, evidence-backed enforcement action our team runs for you — so you protect margin without drowning your team in hours of manual review.

Built from client feedback

Automated monitoring, human-validated enforcement

Launched in 2021 — created around what our clients told us mattered most.

Automated identification

Automated crawls surface every advertised-price violation for you — then each enforcement is manually reviewed before it goes out.

Unified seller intelligence

We utilize reseller contact data from brand protection to engage unauthorized sellers on MAP violations — the same intelligence working twice.

Accurate product matching

Multiple listing data points are matched for accurate product identification across listings.

Capabilities

Everything you need to defend MAP

Continuous price checks

Daily (or faster) online advertised price monitoring across marketplaces, with history so you can prove patterns.

Blanket violation notices

No cherry-picking: every seller in violation with contact information on file receives a notice at the same time.

Reseller mapping

Match violations to known sellers and separate authorized partners from unauthorized resellers.

Enforcement workflows

Escalate from notice to shipping suspension with the evidence your distributors need. Our system also notifies your internal shipping department.

Site & marketplace coverage

Monitoring spans Amazon, Walmart, eBay, and retailer sites, where your products are sold. MAP enforcement applies in the US and Canada, where MAP policies are enforceable.

Reporting dashboard

See violations, actions, and recovered compliance in one transparent view.

Success stories

Brands that took back their channel

Pit Viper logo

“The first line of defense against fake website removals and unauthorized sellers. VantageBP platform is robust and their service is unparalleled with anything on the market.”

Pit Viper
Northstar Games logo

“All I can say is WOW! VantageBP has delivered dramatic and effective results since literally day one. We’ve seen our sales through Kaspien double and sell prices steadily increase.”

Northstar Games, Games & Accessories
Grand Trunk logo

“They’ve helped us remove over 500 resellers… VantageBP’s system works and helps you take back and control your Amazon marketplace and MSRP’s.”

Grand Trunk, Pioneers of Outdoor Gear
HDMI LA logo

“Using a partner such as VantageBP allows us to reach the far corners of the market in our effort to protect and preserve the online ecosystem.”

HDMI Licensing Administrator
HealFast logo

“VantageBP takes a first line approach against the nefarious acts of unauthorized resellers as well as counterfeit listings, allowing us to focus on growing our marketplace business.”

HealFast, Formulated by Doctors
BiOptimizers logo

96% Buy Box win rate and +300% daily sales on the top product — control of the brand on Amazon regained in months.

BiOptimizers
Pukka Herbs logo

A Unilever brand cut Amazon infringement 90% in 30 days — 1,200+ infringing listings and 140 unauthorized resellers addressed.

Pukka Herbs, Tea & Supplements
Read all success stories →

FAQ

MAP monitoring questions

How often do you check prices?

Advertised prices are checked daily by default, with faster cadences available for high-velocity SKUs.

What counts as a MAP violation?

Any online advertised price below the MAP policy rules you set, attributed to a specific seller and UPC listing with evidence.

How do you enforce violations?

We escalate from automated notices to brand-enforced shipping suspensions, based on your policy repercussions.

Which sites are monitored?

Most sites can be crawled as long as they aren't behind a login. You provide the list; we provide the monitoring technology.

Protect your margin from price violators

See which sellers are dragging down your channel pricing — talk to a MAP specialist about monitoring the sites you care about.

Talk to an Expert
Talk to an Expert